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With Aleksander Hristov, BAPRA Chairman and Managing Partner of Paragraph 42
The Bulgarian PR Association (BAPRA) is the voice of Bulgaria’s PR business, aiming to promote quality and ethical standards guaranteed through self-regulation. It further aspires to improve the partnership between PR business and the state and to build relations with local Bulgarian authorities, academic circles, businesses, civil organizations, and media.
In line with its mission, BAPRA organizes its annual BAPRA Bright Awards that celebrate PR and communications achievements, and feature a renowned international jury of experts.
Major pain points
Having an international jury of experts for the Bright Awards onboard meant the following challenges for the organization:
- Coordinating 30+ people from different countries to judge the entries
- Finding a way to prepare the entries for jury review
- Saving the awards judges time, given their busy schedules
“The jury of those Awards consists of over 30 people internationally recognized experts in the field of PR and communication from all over the world. [...] You can imagine that those people are running consultancy businesses, [so] they're very busy.” Aleksander Hristov, BAPRA Chairman and Managing Partner of Paragraph 42
How the Evalato association awards management software helped BAPRA
Using Evalato helped BAPRA take on those challenges, thanks to the awards management platform’s:
- Overall ease of use — BAPRA enjoyed how simple Evalato is to use, including for coordinating its international jury and preparing entries for them to review.
“It is very very useful, simple to use, simple to coordinate for all those people with different countries and different applications.” Aleksander Hristov, BAPRA Chairman and Managing Partner of Paragraph 42
Evalato’s usability for all parties involved is one of the software’s most notable features, helping awards program organizer streamline all their processes, including collecting entries by means of a top-of-the-line applicant portal and assigning them to their jury for the evaluation round.
- User-friendly interface for judges — given their judges’ busy schedules, BAPRA particularly appreciated how easy Evalato was to use for judges specifically.
“This gives an opportunity for people to judge easier, just to contribute to the fair selection and thus to increase the level of professionalism in this field in Bulgaria.” Aleksander Hristov, BAPRA Chairman and Managing Partner of Paragraph 42
Evalato’s features a next-generation judging portal that makes it as easy as a breeze for judges to vote, abstain, and leave comments from any personal or mobile device.
The results
As a consequence of using the Evalato association awards management software, BAPRA reported the following:
- Positive jury feedback
- A higher trust in the awards
“Now that we are using this kind of platform, the best result that has happened for sure is the increasing the trust to the awards. Evalato is a tool which helped us to increase the trust to BAPRA Bright Awards.” Aleksander Hristov, BAPRA Chairman and Managing Partner of Paragraph 42
